Custom Portal / CRM / Reporting / Operations
Custom internal portal centralising dealer accounts, sales activity, CRM-style workflows, field check-ins, trade show leads and reporting.
Custom buildCRM logicField check-insTrade show captureAnalytics
01 / My Professional Portfolio
Gabriella Maccioni
AI, Web & Systems Specialist building high-performance eCommerce, custom portals, CRM workflows and automated systems that help businesses run leaner and measure smarter.
Based
Remote / Global
Focus
Web · CRM · Automation
Currently
Open to collaboration
8+
Years digital systems experience
50+
Website & eCommerce projects
2+
Custom portals built from scratch
CRM
SEO & automation experience
BSc
Computer Science (in progress)
A practical portfolio across web development, eCommerce, CRM workflows, SEO, systems integration and operational reporting.
02 / About
Practical digital systems,
built end-to-end.
8+ years of experience across website management, eCommerce, CRM tools, SEO, systems integration and automation. Currently studying BSc Computer Science through the University of London.
Hands-on with WordPress, WooCommerce, Shopify, custom portals, HubSpot, GoHighLevel, Make.com, Zapier, RB2B, Leadrox, Mailchimp, Supabase, SQL, Claude and ChatGPT — comfortable across both the technical and business side.
03 / Selected works
Selected projects across web,
eCommerce & custom systems.
Corporate Website / Healthcare
Ongoing website management, content updates, product information, SEO support and digital platform maintenance.
Website managementContentSEO supportMaintenance
WordPress / WooCommerce / eCommerce
WooCommerce support, product updates, eCommerce maintenance and SEO support for the UK market.
WordPressWooCommerceSEOTechnical fixes
WordPress / WooCommerce / SEO
Website management, product content, SEO structure, GSC checks, metadata and internal linking.
WordPressWooCommerceSEOGSCMetadata
WordPress / Product Website / SEO
Product website support, content updates, SEO support and technical maintenance.
WordPressSEOContentMaintenance
Lead Generation / Business Website
Lead generation and business website focused on online visibility and conversion.
Lead genWebsite buildConversionManagement
Custom Microsite / Product Experience
Focused product microsite supporting product discovery and a dealer quote journey.
Custom buildQuote flowProduct UXEdge deploy
eCommerce Website
eCommerce website development, product pages, navigation, checkout flow and content updates.
eCommerceCheckoutContentCampaigns
— Live automations
Workflows running in Make.com, Zapier and GoHighLevel.
A look inside the tools I use to connect CRMs, sync data, route leads and trigger notifications across teams.
04 / Featured case study
Lineage Collections Portal
A custom internal portal built to centralise sales operations, CRM-style workflows, dealer activity and reporting.
Dealer account management
CRM-style prospect logic
Field check-in map
Trade show lead capture
Sales activity tracking
Dashboard reporting
User permissions
Data cleanup
Operational workflows
Problem
Sales, dealer, prospect and operational information was spread across disconnected systems and manual workflows.
Solution
Built a custom portal with CRM-style account management, sales tools, field check-ins, lead tracking, reporting areas and operational visibility.
Result
Created a more centralised system for managing dealer activity, prospects, sales workflows, trade show leads and reporting.
05 / Capabilities
Systems I can build.
Websites & eCommerce
WordPress, WooCommerce, Shopify, product pages, landing pages, checkout flows, content updates and technical fixes.
Custom Portals
Internal tools, dealer portals, CRM views, dashboards, role-based access and operational workflows.
CRM Systems
GoHighLevel, HubSpot — pipelines, lead stages, tags, forms, follow-up workflows and reporting.
Automation Workflows
Make.com, Zapier, Slack alerts, lead routing, CRM updates, email workflows and reporting flows.
Lead Generation Systems
RB2B, Leadrox, lead intent tracking, website visitor identification and CRM follow-up workflows.
SEO Support
Google Search Console, Semrush, metadata, internal linking, content updates, service and product pages, technical SEO checks.
AI-Assisted Systems
Claude, ChatGPT and Claude Code for workflow planning, content support, documentation and faster development.
Reporting & Visibility
Dashboards, operational reporting, lead tracking, campaign reporting and business process visibility.
06 / Lead automation
From anonymous visitor to
tracked, tagged lead.
This type of workflow helps businesses improve speed-to-lead, reduce missed opportunities and create clearer visibility over where leads are coming from.
01
Website visitor
02
RB2B / Leadrox identifies intent
03
Lead enters GoHighLevel or HubSpot
04
Tagged by source, service & location
05
Slack alert triggered
06
Follow-up task created
07
Email / SMS workflow starts
08
Reporting dashboard updates
07 / Methodology
A clear process from audit to
long-term improvement.
01
Audit
I review the website, CRM, lead flow, SEO setup, current tools and manual processes.
02
Map
I map the customer journey, data flow, workflows and automation opportunities.
03
Build
I create or improve websites, portals, CRM workflows, automations and reporting systems.
04
Connect
I integrate GoHighLevel, HubSpot, Make.com, Zapier, RB2B, Leadrox, Slack and reporting platforms.
05
Improve
I test, refine, document and improve the system so it is easier to manage long term.
08 / Toolkit
The stack I use day-to-day.
AI
ClaudeChatGPTClaude Code
CRM
GoHighLevelHubSpotSalesforce
Automation
Make.comZapier
Lead Generation
RB2BLeadroxApollo.io
Web & eCommerce
WordPressWooCommerceShopifyBigCommerceHTMLCSSJavaScript
SEO
Google Search ConsoleSemrushGoogle Analytics
Data & Reporting
SupabaseSQLPostgresPower BI
Operations
Monday.comMailchimpSkyviaQuickBooksAcctivateAWS LightSail
I am not only focused on making websites look better.
My focus is on how the website connects into lead capture, CRM follow-up, automation, SEO and reporting. The goal is always to make the business easier to run and easier to measure.
— Let's work together
Building systems
that quietly run the business.
I help businesses connect websites, CRM, SEO and automation into one system that's easier to manage and easier to measure.